Sex Toys Ireland

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Sex Toys Ireland, an Irish retailer with big ambitions, wanted us to help make them the largest online Irish adult toy store in the country. Increase conversion rate and increase market penetration.

Increased CRO 195%  and a 3,271% Increase in Revenue
Increase in Number of keywords ranking of 387%
Increased User Retention with Bounces Users Sessions Reduced By 87%
Organic Traffic increase of 277%

From the client

Incredible. These guys told us what could be done and how they could do it. We put all our trust in their abilities and it was the best business decision I have ever made. They came through 100% The results have been a complete game changer for my business. We are now the number one Irish sex toy site, not only competing with our massive UK competitor but actually beating them. Mal and the team built such a strong relationship with our company that we consider them an extension of our I.T. department. We know that service is just a phone call or e-mail away and that we will receive the same level of they always makes us feel like we're their #1 customer.


The Adult toy market is an extremely saturated niche. The Irish market is dominated by large UK based retailers who's  annual marketing budgets run into the millions. Our aim was twofold; to dramatically increase conversion rates and to also increase organic traffic flow.


Step one was a complete website redesign to optimise user experience, better showcase and filter the more than 9,000 products and to make the site super usable for mobile customers. This redesign also provided us with the perfect ability to lay the groundwork for best practice onsite technical SEO for increasing rankings.

After initial launch of the site UX & UI was continually monitored and tweaked based on the data received. 


From a user experience average site bounce rate decreased from 52% to 6.7%. Product conversion rates increased from 0.52% to 1.53%

Organic traffic increased from 3.6k to 13.6k per month. All targeted keywords increased dramatically. All our researched goal keywords reached and maintain 1st position on Google search. The number of ranking keywords increased from 390 to over 1,900.

387% KW Rankings

277% More Traffic

195% CRO

3271% + Revenue

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